The Increased Usage of Relationship Marketing Is Due to the Fact

question 59

Multiple Choice

The increased usage of relationship marketing is due to the fact that:

• A) it is very costly to maintain customer databases
• B) retaining customers is generally more cost effective than acquiring new ones
• C) customers have become less demanding
• D) customers want products and services that are mass-produced rather than tailored to their specific needs and wants

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Definitions:

Stepparent

An individual who is married to a person with children from a previous relationship and who may take on parental responsibilities for those children.

Emotional Outbursts

Sudden, intense expressions of emotion, such as anger or frustration, that can be difficult to control.

Behavior Problems

A range of actions or attitudes displayed by individuals, typically children, that are considered socially unacceptable or disruptive.

Combative

Ready or eager to fight; confrontational.