McDonald's Restaurants Use a Monopoly Game to Allow Customers to Win

question 81

Multiple Choice

McDonald's restaurants use a Monopoly game to allow customers to win various prizes. Each game piece that you receive as a result of a purchase either awards you a prize or fills in one section on a Monopoly board. Prizes can also be won if you own all the pieces of the railroads or all of one colour of property. This is an example of a:

• A) service-oriented sales promotion
• B) consumer sales promotion
• C) primary demand advertising campaign
• D) direct-response advertising campaign

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Definitions:

Expensive Software

Computer programs that have a high purchase price or significant ongoing costs.

Social Networking

Social networking involves using internet-based platforms to build, engage, and share content with a community of contacts, for personal or professional purposes.

Online Presence

The visibility or existence of an individual, organization, or brand on the internet, achieved through websites, social media, or other digital platforms.

Career-Management Tool

Resources or systems used to plan and guide one's career path, including assessments, planning software, and advice services.