When the Brand Team at Dentyne Send Out Samples of Their

question 54

Multiple Choice

When the brand team at Dentyne send out samples of their new fiery gum flavours to radio DJs and television hosts with the hope that they will talk about it on air, it is an example of:

• A) publicity
• B) public relations
• C) personal selling
• D) trade sales promotion

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Definitions:

Bits

The smallest unit of data in computing, representing a binary value of 0 or 1.

Depth-Of-Processing

A theory that suggests the depth to which information is thought about affects how well it is remembered; deeper processing results in better long-term memory retention.

Memory Traces

Theoretical concepts representing the physical basis of memory, or how memories are stored within the brain.

Maintenance Rehearsal

Mechanical repetition of material without thinking about its meaning or patterns.