Which of the Following Statements About Direct Marketing Is True

question 25

Multiple Choice

Which of the following statements about direct marketing is true?

• A) Direct marketing has lost popularity over the past two decades, owing primarily to changing lifestyles and technologies.
• B) Direct marketing includes a variety of techniques and activities such as direct mail, telemarketing, and direct response advertising.
• C) Direct marketing and direct mail are synonymous.
• D) Business-to-business marketers criticize direct marketing as an ineffective way to identify potential sales leads, communicate with customers, and provide them with information about their products or services.

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Definitions:

Accepted

Acknowledged or agreed upon; an offer or proposal that has been received and approved.

Reasonable Amount

A quantity or level of something (such as time, cost, or size) that is considered fair, proper, and appropriate under typical circumstances.

Express Terms

Specific provisions or conditions explicitly stated in a contract or agreement.

Past Course

A historical pattern of behavior or performance that may be considered in evaluating the current situation or deciding on future actions.