Which of the Following Is NOT an Advantage Associated with Place-Based

question 41

Multiple Choice

Which of the following is NOT an advantage associated with place-based media ads?

• A) scheduling flexibility
• B) audience selectivity
• C) generate more in-depth cognitive responses
• D) reasonable absolute costs

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Definitions:

Natural Monopolies

Industries where a single firm can supply a good or service to an entire market at a lower cost than would be possible if there were multiple firms.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, typically characterized by a reduction in costs per unit.

High Capital

Refers to a significant amount of financial assets or resources held by individuals, firms, or governments, enabling large investments in projects or ventures.

ATC Curve

The Average Total Cost (ATC) curve in economics represents the total cost per unit of output, calculated by dividing the total cost by the quantity of output produced.