Which of the Following Statements About Direct Marketing Is True

question 22

Multiple Choice

Which of the following statements about direct marketing is true?

• A) Direct marketing is seldom, if ever, used by companies that have a sales force.
• B) One of the major tools of direct marketing is indirect-response advertising.
• C) Direct marketing does not exist beyond direct mail and mail-order catalogues.
• D) Direct marketing has not traditionally been considered an element of the promotional mix, since it had distinct objectives, strategies and tactics.

---

Definitions:

Dopamine

A neurotransmitter in the brain that plays a key role in reward, motivation, memory, and attention, and is often associated with the pleasure and reward system.

Therapeutic Half-life

The time required for the concentration of a drug in the body to decrease to half of its starting dose, which is crucial in determining the drug's dosage and scheduling.

Elimination Half-life

The time it takes for the concentration of a substance in the blood to be reduced by half, an important measure in pharmacokinetics.

Distribution Half-life

The time it takes for a drug or substance to reduce to half its initial quantity in the body due to distribution processes.