One of the Major Tools of Direct Marketing Is ___________Advertising

question 20

Multiple Choice

One of the major tools of direct marketing is ___________advertising, whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.

• A) product benefit
• B) third-party
• C) business-to-business
• D) direct-response

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Definitions:

Abhijit Banerjee

An economist who won the Nobel Prize in Economic Sciences in 2019 for his experimental approach to alleviating global poverty.

Poor Societies

Communities or nations with low levels of income, resources, and standards of living.

Opportunity Cost

The expense incurred by not selecting the second-best choice when deciding between different options.

Tattoo

A method of altering one's appearance by embedding ink, dyes, and pigments, which can be either permanent or temporary, into the second layer of skin known as the dermis, to create a pattern or picture.