Company or Branded Websites That Inform or Entertain Current or Potential

question 62

Multiple Choice

Company or branded websites that inform or entertain current or potential customers:

• A) have taken over from other forms of mass media
• B) are falling out of favour as marketers turn to social media vehicles
• C) are effective only if they include the ability to make online purchases
• D) are a form of "owned media" much like product catalogues

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Definitions:

Assessment

The evaluation or analysis of a person's abilities, skills, behaviors, attitudes, or academic knowledge for a specific purpose.

Debriefing

A structured conversation following an event or activity, aiming to review the occurrences, assess performance, and identify lessons learned.

Paraprofessionals

Trained aides who assist professionals, particularly in health, education, and legal fields, but do not have the full professional qualifications.

Mental Health

A state of well-being in which an individual realizes their abilities, can cope with the normal stresses of life, can work productively, and is able to make contributions to their community.