Each of the Following Statements About Frequency Is True EXCEPT

question 74

Multiple Choice

Each of the following statements about frequency is true EXCEPT:

• A) New brands generally require higher frequency levels.
• B) The more unique the message, the higher the frequency level required.
• C) The lower the brand's share of voice, the higher the frequency required.
• D) Continuous scheduling requires less frequency than does pulsing or flighting.

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Definitions:

Cognitive-behavioral Therapy

A form of psychotherapy that treats problems and boosts happiness by modifying dysfunctional emotions, behaviors, and thoughts.

Maladaptive Automatic Thoughts

Negative and involuntary thoughts that arise automatically in response to specific situations and contribute to emotional distress.

Primary Attitudes

The fundamental or core beliefs and feelings an individual holds towards objects, people, or concepts, which can influence behavior and perceptions.

Assumptions

Beliefs or statements taken as true without concrete evidence to support them.