Which of the Following Statements About Internet Advertising Is NOT

question 15

Multiple Choice

Which of the following statements about Internet advertising is NOT true?

• A) In order for interactive Internet marketing to be effective, the overall brand message must be changed.
• B) The Internet is a medium which generates paid, owned, and earned media.
• C) Internet marketing can incorporate many elements of the promotional mix, such as advertising, sales promotion, public relations, and direct marketing.
• D) The portability and immediacy of mobile marketing makes this a new forefront for IMC planning.