Marketers First Consider in Order to Determine Which IMC Tools

question 94

Multiple Choice

Marketers first consider in order to determine which IMC tools will be most effective in reaching and influencing consumer behaviour.

• A) competitive strategies
• B) the target audience
• C) their promotional budget
• D) the recommendations of their advertising agency

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Definitions:

Ralph Waldo Emerson

An American essayist, lecturer, philosopher, and poet who led the transcendentalist movement of the mid-19th century, advocating for individualism and the inherent goodness of people and nature.

Ban Alcohol

The prohibition of the manufacture, sale, and consumption of alcoholic beverages, notably practiced in the United States from 1920 to 1933.

Medical Purposes

The use of substances, procedures, or treatments to diagnose, cure, treat, or prevent disease, injury, or other physical or mental impairments in humans.

Maine

Maine is a state in the New England region of the northeastern United States, known for its scenic coastlines, maritime history, and as the leading producer of lobsters in the country.