The Objective Behind the McDonald's "Our Food

question 1

Multiple Choice

The objective behind the McDonald's "Our Food. Your Questions." campaign was:

• A) to dispel various "food myths" about the quality of food offered at McDonald's.
• B) to enhance the presence of McDonald's in the Canadian foodservice market.
• C) to eliminate competition between McDonald's and Tim Hortons in the breakfast arena.
• D) to show the effectiveness of social media in dealing with consumer complaints.

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Definitions:

Attitudes

A predisposition to respond in a favorable or unfavorable manner to a particular idea, object, person, or situation.

Fundamental Attribution Error

The bias of overattributing behaviors of others to their personal characteristics, while underestimating situational factors.

Perceptual Distraction

A phenomenon where the focus of attention is diverted due to irrelevant stimuli in the environment, affecting cognitive processes.

Self-serving Bias

The common tendency to credit ourselves for our successes (attributing them to internal factors) while attributing our failures to external factors.