The IMC Planning Model Outlines Four Stages Prior to Program

question 42

Multiple Choice

The IMC Planning Model outlines four stages prior to program implementation, in what order?

• A) Develop IMC programs; Assess the marketing communications situation; Review the marketing plan; Determine IMC plan objectives.
• B) Assess the marketing communications situation; Determine IMC plan objectives; Develop IMC programs; Review the marketing plan.
• C) Review the marketing plan; Determine IMC plan objectives; Assess the marketing communications situation; Develop IMC programs.
• D) Review the marketing plan; Assess the marketing communications situation; Determine IMC plan objectives; Develop IMC programs.

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Definitions:

Usury Law

Legislation that sets maximum interest rates that can be charged on loans to protect consumers from excessively high rates.

Loanable Funds

The money available for borrowing in the financial markets, determined by the savings of individuals and entities and the banking system's capacity to lend.

Usury Law

Regulations governing the maximum interest rate that can be charged on loans, aimed at protecting consumers from excessively high rates.

Loanable Funds

A theory in economics that suggests the market interest rate is determined by the demand for and supply of money available for lending.