Each Promotional Mix Element Has Its Own Set of Objectives

question 72

Multiple Choice

Each promotional mix element has its own set of objectives, message and media strategy, tactics, and ________.

• A) slogan
• B) budget
• C) target audience
• D) brand identity

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Definitions:

JIT

Just-in-time refers to a strategy that aims to improve a business's return on investment by reducing in-process inventory and associated carrying costs.

Lean Operations

A business methodology that focuses on minimizing waste and maximizing value in the production process through continuous improvement and responding to customer demands.

Work Centre

A specific location where work is performed, characterized by certain capabilities, resources, and capacities.

Kanban

The Japanese word for card, which has come to mean “signal”; a kanban system moves parts through production via a “pull” from a signal.