Examlex
Media strategy includes each of the following decisions EXCEPT:
Customer Lists
An intangible asset representing the information about customers that a business has compiled, which can have value in marketing or sales efforts.
Internet Domain Name
A unique name that identifies a website on the internet, part of a network address that can represent an individual, business, or organization online.
Tax Losses
A financial situation where the expenses and deductions are greater than the income generated, potentially reducing taxable income in future periods.
Share Capital
The funds raised by a company through the issuance of shares, representing the amount invested by shareholders.
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