Examlex
Where does our self-concept (our "self-schema") come from?
Market Will Bear
Refers to the maximum price that consumers are willing to pay for a product or service in the market.
Perceived Value
The value that a customer believes a product or service has, which may not necessarily reflect its actual price or inherent value.
Tangible Costs
Explicit expenses or outlays that are easily quantifiable and often involve monetary transactions, such as equipment purchases, rent, and salaries.
Intangible Costs
Expenses or costs that are not easily quantifiable, including things like brand value, intellectual property, or goodwill.
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