An Advertisement with a Fear Appeal Is Most Effective When

question 39

True/False

An advertisement with a fear appeal is most effective when accompanied when information about how to reduce the danger.

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Definitions:

Practical Consumer

An individual who prioritizes functionality, value, and necessity over luxury or brand prestige when making purchasing decisions.

Psychological Risks

The potential for experiences or choices to lead to negative psychological outcomes, such as stress, anxiety, or loss of self-esteem.

Insecure and Uncertain

Feelings of lacking confidence and being unsure about one's abilities, decisions, or the future.

Little Income

Refers to a situation where an individual or household earns a relatively small amount of money.