A Company That Has Operated with a 30% Average Gross

question 22

Multiple Choice

A company that has operated with a 30% average gross profit ratio for a number of years had $110,000 in net sales during the first quarter of this year. If it began the quarter with $28,000 in inventory at cost and purchased $75,000 of merchandise during the quarter, its estimated ending inventory by the gross profit method is

• A) $20,000
• B) $21,000
• C) $24,000
• D) $25,000
• E) $26,000

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Definitions:

ROI

Return on Investment, a performance measure used to evaluate the efficiency or profitability of an investment.

Marketing Concept

A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target markets.

Consumers' Needs

The essential desires or requirements that customers seek to fulfill with the purchase of goods or services.

Market Orientation

A business philosophy where the company prioritizes identifying and meeting the needs of its customers through its product mix.