Since Poll Results Are Based on a Sample Size Which

question 24

Multiple Choice

Since poll results are based on a sample size which is less than the population size, generalizing from the sample to the population demands

• A) data graphing
• B) inferential statistics
• C) descriptive statistics only
• D) leap of faith

---

Definitions:

Marketing Research Reports

Documents that present the findings of specific marketing research, including data analysis, conclusions, and recommendations for marketing strategies.

Marketing Program

A strategic plan that combines the marketing mix (product, price, place, and promotion) to achieve specific business goals and satisfy consumers' needs.

Marketing Plans

Strategic outlines businesses use to coordinate their market research, pricing, promotions, distribution, and product development to achieve specific goals.

Marketing Goals

Targets a business intends to achieve through its marketing efforts, such as expanding market share or enhancing customer engagement.