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The Merging of the Analyses of Internal and External Factors

question 118

Multiple Choice

The merging of the analyses of internal and external factors influencing an organization's strategy is known as________ .


Definitions:

Consumer

An individual or group who purchases goods and services for personal use.

Expected Utility

A theory in economics that calculates the anticipated utility resulting from different outcomes in risky or uncertain situations.

Utility

(Of a consumer) a measure of the satisfaction derived from consumption of goods and services.

Probability

The measurement of the likelihood of a specific event or outcome occurring.

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