Types of Communication Networks (Scenario)

question 33

Multiple Choice

Types of Communication Networks (Scenario)
Rami is a regional sales manager for a health care information technology firm called AfiaTecx, based in Amman, Jordan. Rami is responsible for overseeing 15 salespeople covering the whole of the Levant. When the company was smaller and there were fewer salespeople, communication flowed freely from the field back into all areas of the home office-customer service, development, accounting and finance, and top management. However, as the company has grown, its structure has become more mechanistic. Management demanded that communications to and from the field flow according to the formal chain of command. As a result, the firm has been slower to recognize shifts in the market and respond to important
market- based information delivered by the sales force. As a result, salespeople have become more reluctant to forward information to the home office because they perceive that it won't be acted upon anyway. The management team has asked Rami to review this issue and provide recommendations for improving this situation.
-Rami believes that it might be more effective if incoming market- based information and outgoing response and direction were to flow through a central figure, the regional sales manager for each region. This would be most representative of what kind of communications network?

• A) all- channel network
• B) wheel network
• C) chain network
• D) informal network