Individuals Try to Reconcile Differing Attitudes and Align Their Attitudes

question 27

True/False

Individuals try to reconcile differing attitudes and align their attitudes and behavior so they appear rational and consistent.

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Definitions:

Perceptual Map

is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.

Minds of Adults

The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.

Process

A series of actions or steps taken in order to achieve a particular end.