Examlex
The ________ method of calculating annual depreciation is the simplest, and usually is adequate for internal planning purposes.
Marketing Response
The reaction of consumers or the target market to the promotional efforts of a company.
Marketing ROI
A measure of the profitability of marketing activities, calculated by dividing the net profit from a marketing initiative by its costs.
Research And Development
The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.
Marketing Returns
The financial gains achieved from marketing activities, evaluating the effectiveness of advertising and promotional efforts.
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