Dani and Jacki Are Brainstorming Over Possible Segments They May

question 77

Multiple Choice

Dani and Jacki are brainstorming over possible segments they may want to target with their new smoothie shop in Collegetown, USA. They have a very limited marketing budget, and want to make sure that their money is well spent. One of the questions Dani and Jacki should consider in choosing segments to target is:

• A) Will the segment might be profitable enough?
• B) How many other smoothie shops in Collegetown, USA are targeting this segment?
• C) How many consumers drink smoothies?
• D) What do competitors charge for their products?

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Definitions:

Gerald Ford

The 38th President of the United States, known for his controversial pardon of Richard Nixon and efforts to heal the country post-Watergate.

American Economy

The economic system of the United States, characterized by a mixture of private and public enterprises, and noted for its innovation, diversity, and significant GDP.

Nixon Administration

The executive branch of the U.S. government led by President Richard Nixon from 1969 to 1974, marked by significant events such as the Vietnam War and the Watergate scandal.