Behavioral Variables Are Not Relevant to Segmentation

question 61

True/False

Behavioral variables are not relevant to segmentation.

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Definitions:

Fear of Public Speaking

A common form of anxiety where an individual feels an intense fear of performing or speaking in front of an audience.

Aversive Conditioning

A behavioral training process that uses negative stimuli to reduce the occurrence of certain undesirable behaviors.

Smoking

The act of inhaling and exhaling the smoke of tobacco or a drug, which can lead to health issues and addiction.

Cognitive Therapies

Treatments emphasizing that cognitions (thoughts) are the main source of psychological problems; therapies that attempt to change the individual’s feelings and behaviors by changing cognitions.