It Is Not Unusual for a Company to Be More

question 37

Multiple Choice

It is not unusual for a company to be more ____________ in its youth and to age toward ____________ when it has market share, sales, and customers to protect.

• A) stable, instability
• B) of a follower, leadership
• C) aggressive, conservatism
• D) passive, liberalism

---

Definitions:

Cause Marketing

A strategy by which businesses align with social issues or causes to generate both social benefits and commercial gains.

Goodwill

An intangible asset representing the value of a company's brand reputation, customer relationships, and overall favorability in the market.

Promotion Runs

A limited period during which a marketing campaign is active, offering special deals or discounts to boost sales or awareness.

Point of Difference

Unique attributes or benefits of a product or service that set it apart from competitors in the eyes of customers.