Explain the Difference in a Company's Approach to "Stars" and "Dogs

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The Answer is A brand with small share in a market that's not growing is called a "dog." A brand with a relatively large share in a growing market is called a "star." Companies want to optimize the number of their stars and minimize the dogs they carry.A company is typically quite protective of its stars, so it is also informative to create a portfolio analysis of competitors.Should action be taken against a star brand, the company would typically swoop in and do whatever necessary to hold onto the star's position.The dogs are a different consideration.The company could just ride them out, reaping whatever profits they bring in, however minimal.Alternatively, if these brands have any residual value, they're also candidates for divestment.

Explain the Difference in a Company's Approach to "Stars" and "Dogs

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