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Explain the Treacy and Wiersema strategies.
Personal Identity
An individual's self-concept derived from personal attributes, values, goals, and societal roles.
Optimal Distinctiveness Theory
A social psychology theory suggesting individuals seek to balance their need for uniqueness with their desire for belonging.
Need for Control
An individual's desire or requirement for autonomy and influence over their environment or situation.
Autonomy
The capacity to make an informed, uncoerced decision; often associated with self-governance and independence.
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