Marketers Are Interested in Customer Satisfaction, Perceptions of Quality, Customers

question 39

True/False

Marketers are interested in customer satisfaction, perceptions of quality, customers' intentions to repurchase the same brand or purchase something else from the same provider, and the likelihood that a customer will generate positive word-of-mouth.

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Definitions:

Shear

A strain in rock or other material resulting from pressure differences, causing parts of the material to slide past one another along a plane.

Tension

A force that stretches something to make it longer or wider.

Solid-State Alteration

The process of mineralogical and structural changes in rocks without melting, often through heat, pressure, or chemical exchange.

Metamorphic

Pertaining to rock that has undergone transformation by heat, pressure, or other natural agencies.