Marketers Talk of Three Kinds of Expectations

question 62

Multiple Choice

Marketers talk of three kinds of expectations.Which of the following is NOT one of them?

• A) predicted
• B) adequate
• C) real
• D) ideal

---

Definitions:

Revenues

The income generated from normal business operations and other activities over a period of time.

Cost Flow Assumption

An accounting principle that determines the method used to assign costs to inventory and to goods sold.

Gross Profit

The gap between income and the expense of products sold, reflecting a company's ability to efficiently handle its workforce and materials during manufacturing.

Ending Inventory

The sum total of items ready for sale calculated at the end of an accounting cycle.