Marketers Use Text Analyses on Facebook to Get a Read

question 5

True/False

Marketers use text analyses on Facebook to get a read on customer opinions about their brands.

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Definitions:

Cross-functional Teams

Groups composed of members from different departments or areas of expertise working together toward a common goal.

Marketing Department

A division within a business responsible for promoting products or services, building brand awareness, and engaging customers.

Financial Resources

Assets in the form of cash or other securities available to an individual or organization for spending, investing, or other uses.

Organizational Culture

The values, ideas, attitudes, and norms of behavior that are learned and shared among the members of an organization.