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One media question that companies need to answer is: "How much should we spend?"
Limbic System
A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).
Amygdala
A small, almond-shaped cluster of nuclei located deep within the temporal lobes of the brain, involved in processing emotions such as fear and pleasure.
Soccer Player
An individual who participates in the sport of soccer, whether professionally or as an amateur, playing on a field team aiming to score goals.
Cerebellum
A region of the brain that plays a crucial role in motor control, and it may also be involved in some cognitive functions such as attention and language.
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