Anita Is Working on Determining the Amount She Should Request

question 8

Multiple Choice

Anita is working on determining the amount she should request for next year's advertising budget.She is having difficulty coming up with a reasonable figure.One of Anita's colleagues mentions that advertising budgets are typically determined in one of three ways.Which is NOT one of the three typical methods?

• A) The advertising budget is a percentage of last year's sales.
• B) The company spends approximately what it believes is parity with competitors.
• C) The company spends 10% more on advertising than it did in the previous year.
• D) The company can use its strategic advertising goal (e.g., enhance awareness or positive attitudes) and work backward to calculate necessary expenditures.

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Definitions:

Identify Target Audience

The process of defining a specific group of consumers most likely to be interested in a company's product or service.

Social Media Campaign

A coordinated marketing effort on social media platforms that aims to reinforce or assist with a business goal using one or more social media platforms.

Strategy and Goals

A comprehensive plan devised to achieve specific objectives over a predetermined timeline, aligning actions with overarching ambitions.

Connection

Connection pertains to the relationship or link between individuals, groups, or systems that allows for communication, interaction, or functional integration.