What Term Describes What Marketers Look for When Evaluating the Cost

question 31

Multiple Choice

What term describes what marketers look for when evaluating the cost effectiveness of an ad?

• A) DRO
• B) ROMI
• C) Ad return rate
• D) Break even point

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Definitions:

IQ

IQ, or Intelligence Quotient, is a measure of a person's cognitive abilities in relation to their age group, often used to assess intellectual potential.

Family Size

Refers to the number of members in a family, including parents and children, living together in a household.

First Born

Pertains to the first child born into a family, who may experience and exhibit unique psychological and social traits due to their birth order.

Sex Differences

Variations in characteristics or behaviors that are typically associated with being male or female, often observed in psychological or biological studies.