Which Ad Would Be the Least Expensive

question 21

Multiple Choice

Which ad would be the least expensive?

• A) 30-second TV ad
• B) 1 page, 1 day in metropolitan newspaper
• C) 1-minute radio ad
• D) full page color ad in BusinessWeek

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Definitions:

Vivid Events

Highly memorable and intensely detailed occasions that stand out in one's memory, often due to their emotional impact or significance.

Relationship

A connection, association, or involvement between two or more individuals, groups, or entities, often characterized by emotional or social ties.

Overestimated

Overestimation refers to the assessment of something as more significant or larger than it actually is in reality.

Random Sample

A subset of individuals chosen from a larger set, where each individual has an equal chance of being selected.