When a Marketer Looks for His Ads to Have a Holistic

question 88

Multiple Choice

When a marketer looks for his ads to have a holistic nature that is consistent across all media choices, he is using

• A) Comprehensive Marketing Communications.
• B) Full Marketing Approach.
• C) Integrated Marketing Communications.
• D) Complete Marketing Solutions.

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Definitions:

Authoritative Parenting

A parenting style characterized by a high level of demand and responsiveness, where parents set clear standards and limits but are also supportive and responsive to their children's needs.

Permissive

Describing an approach or policy that allows or tolerates behaviors that might be disallowed or controlled in other contexts; often used in reference to parenting or governance styles.

Authoritarian

A leadership or parenting style characterized by strict rules, high demands, and little warmth or feedback given to subordinates or children.

Middle Adulthood

A stage of human development that occurs roughly between the ages of 40 and 65, marked by personal, social, and career transitions.