When a Brand Is Growing, What Should an Ad Campaign

question 58

Multiple Choice

When a brand is growing, what should an ad campaign do?

• A) develop the positivity of the attitudes toward the brand
• B) inform the consumer about the brand
• C) pull it from the market
• D) remind consumers, "Hey, we are still here!"

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Definitions:

Compensatory Reaction

A psychological and physiological concept where the body automatically adjusts to counterbalance or mitigate any changes or effects it experiences.

Hypodermic Needle

A slender, hollow needle used for injections or extractions of fluids, typically attached to a syringe.

Law of Effect

A psychological principle that behaviors followed by pleasant outcomes are likely to be repeated, while those followed by unpleasant outcomes are less likely to be repeated.

Rewarded Responses

Behaviors or actions that receive positive reinforcement, which increases the likelihood of the behavior being repeated in the future.