When We Evaluate a Product's Price to Determine Whether We

question 22

True/False

When we evaluate a product's price to determine whether we think the price being charged is "fair," we compare
the price to some referent, either an externally available price, or an internally (mentally) stored price.

---

Definitions:

Bull's-eye

A target center aimed at in games such as darts, denoting precision and focus.

Standard Deviation

A representation of the scale of fluctuation or diversity among variables in a data series.

Archer

A person who practices archery, the skill of using a bow to shoot arrows.

Computer Chip

A small piece of semiconducting material, typically silicon, on which an integrated circuit is embedded.