Customers Are Shown Products with Various Combinations of Features and Attributes

question 9

Multiple Choice

Customers are shown products with various combinations of features and attributes, with price being one of them. The customers are asked, "Which combination do you prefer most?," and then, "Next most?" etc. What type of study is being done?

• A) meta-analysis
• B) scanner survey
• C) price survey
• D) conjoint analysis

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Definitions:

Thoracic

Relating to the thorax, the part of the body between the neck and the abdomen, which houses the heart and lungs among other organs.

Abdominal Organs

Vital organs located within the abdomen including the stomach, liver, gallbladder, pancreas, intestines, and kidneys.

Hypoglossal

Relating to the hypoglossal nerve, which controls the muscles of the tongue.

Accessory

An accessory refers to an additional item or part that contributes to the effectiveness or functionality of a primary object or system.