Customers Are Shown Products with Various Combinations of Features and Attributes

question 9

Multiple Choice

Customers are shown products with various combinations of features and attributes, with price being one of them. The customers are asked, "Which combination do you prefer most?," and then, "Next most?" etc. What type of study is being done?

• A) meta-analysis
• B) scanner survey
• C) price survey
• D) conjoint analysis

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Definitions:

Enterprise Portal

A web-based platform that provides employees, and often customers, with access to corporate information and applications.

Technology Platform

A comprehensive technology framework that enables the development, running, and management of applications.

Talent Management Applications

Software or systems designed to help organizations recruit, manage, evaluate, and retain skilled employees.

Mobile App

A software application designed to run on a mobile device, such as a smartphone or tablet.