What Type of Consumer Is Represented by the Left Side

question 34

Multiple Choice

What type of consumer is represented by the left side of this figure?

• A) one who wants the brand, and is willing to pay more to get it
• B) one who appreciates a good deal and will give up the brand to retain the lower price
• C) one who values low price and brand name both highly
• D) one who does not care about brand name or price

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Definitions:

FOB Destination

A term in shipping indicating that the seller retains ownership and responsibility for the goods until they are delivered to the buyer's location.

Prepaid Freight Costs

Expenses paid in advance for the transportation of goods, often included in the inventory cost.

Sales Amount

The total revenue generated from the sale of goods or services over a specific period.

FOB Destination

A shipping term indicating that the seller is responsible for the goods and the cost of transport until they are delivered to the buyer's location.