In Conjoint Analysis, Customers Are Directly Asked About Price

question 74

True/False

In conjoint analysis, customers are directly asked about price.

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Definitions:

CS

Short for Conditioned Stimulus, it is a previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

UCS

An abbreviation for Unconditioned Stimulus, a stimulus that naturally and automatically triggers a response without any need for prior learning.

CR

A common abbreviation for Conditioned Response, which is an automatic response established by training to an ordinarily neutral stimulus.

UCR

Unconditioned Response, a naturally occurring reaction to an unconditioned stimulus.