In Order to Calculate Sales Potential, We Need to Know

question 77

Multiple Choice

In order to calculate sales potential, we need to know what three things?

• A) market price, purchase potential, target market
• B) test market size, purchase intention, target market
• C) market intention, purchase potential, price
• D) market potential, purchase intention, price

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Definitions:

Cognitive Domains

Specific areas of mental functioning, related to abilities such as memory, attention, language, and problem-solving.

Abstract Reasoning

The cognitive ability to understand and manipulate complex concepts not directly related to physical or concrete experiences.

Cultural Diffusion

The process through which cultural elements are borrowed from one society and incorporated into another, spreading ideas, beliefs, and innovations.

Hybrids of Cultures

The blending and merging of diverse cultures to create new, unique cultural phenomena or identities.