Hannah and Ellen Rely on Consistent Messages Received Via Word

question 69

Multiple Choice

Hannah and Ellen rely on consistent messages received via word of mouth and are older and more conservative than other customers of Product X.Hannah and Ellen most likely fall into which of the following categories?

• A) late majority
• B) early majority
• C) laggards
• D) innovators

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Definitions:

Frames

A structure for organizing or enclosing something, often used metaphorically to describe conceptual boundaries or perspectives.

Preferences

Individual likings or choices among various options or alternatives.

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often referred to as the "I knew it all along" phenomenon.

Representativeness Heuristic

A cognitive shortcut where the likelihood of an object belonging to a category is judged based on how typical the object appears to be of that category.