Dom Is Reviewing a Perceptual Map That Compares a Number

question 6

Multiple Choice

Dom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data.Five of the eight brands are depicted as points close together on the map.A logical conclusion Dom can draw from this perceptual map is

• A) three brands are well positioned as being diverse from all other brands.
• B) the five brands are viewed as most interchangeable by consumers.
• C) the five brands identify a "hole" in the perceptual map.
• D) consumers will most likely purchase more of the three brands not clustered together.

---

Definitions:

Full Member

An individual who has been fully accepted and granted all the rights and privileges within a group or organization.

Moreland's Group Socialisation

A theory suggesting that individuals go through stages of membership within a group, affecting their social integration and group dynamics.

Role Transition

The process of changing from one role to another, which may involve different responsibilities, behaviors, and social expectations.

Evaluation

The systematic determination of merit, value, or significance of something, based on criteria and standards.