Jen Is Developing the Positioning Statement for a New Line

question 80

Multiple Choice

Jen is developing the positioning statement for a new line of sunglasses.In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new sunglasses brand.The team approves of the way Jen wants to express the brand's competitive advantage, and tells her to continue her work on fully developing the positioning statement.Which element of crafting the positioning statement has Jen's team just approved?

• A) positioning
• B) target marketing
• C) target segmenting
• D) unique selling proposition

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