Examlex
Positioning statements should not be used as advertising taglines.
Qualitative
Pertaining to or concerning the quality or nature of something, often used in research to describe non-numerical data gathered through observation, interviews, and narratives.
Quantitative
Pertaining to or involving the measurement of quantity or amount. In research, it refers to methods that focus on numbers and statistical analysis.
Deduction
A logical process in which a conclusion follows necessarily from the set of premises, moving from general principle to a specific instance.
Empirical Evidence
Information obtained through observation or experimentation that can be used to verify or refute a hypothesis.
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