A Positioning Statement Should Address Your Target Segment

question 53

Multiple Choice

A positioning statement should address your target segment. Anything else you'll say in the positioning statement will have meaning to customers who are not in that segment.

• A) a lot of
• B) no
• C) very significant
• D) confusing

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Definitions:

EOQ Model

Economic Order Quantity model; an inventory management method used to determine the optimum order quantity that minimizes the total inventory holding costs and ordering costs.

Shortage Costs

Costs that fall with increases in the level of investment in current assets.

Carrying Costs

Expenses incurred for holding inventory, including storage, insurance, and handling costs.

Bond Yields

The amount of return an investor realizes on a bond, calculated by dividing annual interest payments by the bond's current market price.