When Writing a Positioning Statement, It Is a Good Idea

question 58

Multiple Choice

When writing a positioning statement, it is a good idea to abstract from the level of the brand's attributes to the __________ benefits to the customer.

• A) concrete
• B) impractical
• C) intangible
• D) money-related

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Definitions:

Preconception Sperm Sorting

A technique used before conception to separate sperm cells to favor the selection of a specific gender during fertilization.

Pre-Implantation Genetic Diagnosis

A technique used to identify genetic defects within embryos created through in vitro fertilization (IVF) before pregnancy.

Gene Therapy

A medical treatment that involves modifying the genes of a person's cells to treat or prevent disease.

Sex Selection

Sex selection is the practice of using medical techniques to choose the sex of an offspring, often for cultural, social, or personal reasons.