When You Are Writing a Positioning Statement, If You Don't

question 54

Multiple Choice

When you are writing a positioning statement, if you don't have real differences and cannot see a way to create them, then you can create a difference based on

• A) image.
• B) the future.
• C) opinion.
• D) data.

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Definitions:

Ingroup Bias

The tendency to favor and extend loyalty to members of one's own group over those of other groups.

Ingroup Bias

The tendency for people to give preferential treatment to others they perceive to be members of their own groups.

Just-world Phenomenon

The cognitive bias to believe that the world is inherently fair and that all individuals get what they deserve, leading to rationalizations of injustice.

Outgroup Homogeneity

The tendency to view members of an outgroup as more similar to each other than members of one's in-group, often leading to stereotypical perceptions.